Not all locations perform equally with skill games. Understanding which business types generate the best returns helps you set realistic expectations and maximize your revenue potential.
Location Rankings by Revenue Performance
1. Bars and Taverns (Highest Revenue)
Bars consistently outperform every other location type for skill games. Why?
- Extended hours: Late-night operation captures peak playing times
- Captive audience: Patrons are already there to relax and spend time
- Social atmosphere: Players enjoy gaming with friends
- Alcohol sales: Creates a relaxed entertainment mindset
Typical monthly revenue: $2,000 - $6,000+ per machine
2. Dedicated Game Rooms
Game rooms offer the highest total revenue potential because they can accommodate many machines.
- Multiple machines: Can host 10-30+ units
- Destination location: People come specifically to play
- Extended hours: Often open late or 24/7
- Dedicated space: Optimal layout and atmosphere
Typical monthly revenue: $800 - $1,500 per machine, but high volume
3. Social Clubs (VFWs, American Legions, Moose Lodges)
Private clubs offer a loyal customer base and extended hours.
- Loyal membership: Regular players who return frequently
- Relaxed atmosphere: Members are comfortable and stay longer
- Community hub: Natural gathering place
Typical monthly revenue: $1,500 - $4,000 per machine
4. Restaurants with Bar Areas
Restaurants with dedicated bar areas perform well, especially those with evening crowds.
- Wait time entertainment: Guests play while waiting for tables
- Bar patrons: People at the bar have time to play
- Family-friendly options: Some skill games appeal to all ages
Typical monthly revenue: $1,500 - $3,500 per machine
5. Convenience Stores
C-stores provide steady, consistent revenue with minimal oversight required.
- High traffic: Constant stream of customers
- Quick sessions: Players pop in for short games
- Cross-selling: Players often make purchases
- Extended hours: Many open early morning to late night
Typical monthly revenue: $1,000 - $2,500 per machine
6. Gas Stations
Similar to convenience stores, with additional foot traffic from fuel customers.
Typical monthly revenue: $800 - $2,000 per machine
7. Laundromats
Captive audience with time to kill while waiting for laundry.
- Guaranteed wait time: Customers have 30-60 minutes
- Regular visitors: Weekly laundry routines
- Entertainment need: Players looking for something to do
Typical monthly revenue: $800 - $1,500 per machine
What Makes a Location Successful?
Key Success Factors
- Foot traffic: More people = more potential players
- Dwell time: Locations where people stay longer perform better
- Operating hours: Evening and late-night hours are crucial
- Visibility: Machines need to be seen to be played
- Parking: Easy access encourages visits
- Demographics: Working-class areas often perform well
Red Flags to Avoid
- Locations that close early (before 9 PM)
- Very low foot traffic
- No space for machines in visible areas
- Locations in declining neighborhoods
- Heavy competition from nearby gaming venues
Optimal Number of Machines by Location
| Location Type | Recommended Machines |
|---|---|
| Small Bar | 2-3 machines |
| Large Bar/Tavern | 4-6 machines |
| Convenience Store | 2-4 machines |
| Restaurant | 2-4 machines |
| Game Room | 10-30+ machines |
| Social Club | 3-6 machines |
Is Your Location a Good Fit?
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